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February 27, 2005

Journey to the Center of Google

Journey to the Center of Google - Copyright men.style.comYou’ve heard the story. Larry and Sergey drop out of school, start a company in a garage, then become billionaires. But will Larry and Sergey ever grow up? An article by John Heilemann at men.style.com

On August 19, Going Public Day for Google, and Larry Page and his comrades are eyeing the lavish breakfast laid out before them at the NASDAQ building: poached eggs perched on tiny pedestals, piles of canapés, pots of crème fraîche. In a few minutes, Larry will preside over the ceremonial opening of the market, then he’ll troop up the street to Morgan Stanley to watch Google’s stock start trading. At 31, Larry is about to cross the threshold into bona fide billionairehood. So you’d think he’d be as high as Courtney Love right now—but he doesn’t really look it. Buttoned up in a suit from Macy’s, strangled by a stiff white collar, he isn’t eating, isn’t schmoozing, and is only rarely smiling. Maybe it’s the absence of Sergey Brin, his fellow Google founder, who has chosen this morning, unaccountably, to stay back in Silicon Valley. Or maybe he’s just exhausted. But even when his elders approach and kiss his ass, Larry’s at a loss for words.

Read more

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February 25, 2005

Google Desktop Search Ads

Google desktop searchI just noticed that Google is now "advertising" its Google desktop search tool. On Google.co.uk search for AgentWebRanking.

The competition for desktop search tool is strong and Google propably does not want to loose this battle!

Related articles

corp.google.com/xalerts and newsapps.corp.google.com/newsdb ?

Corp.GoogleI have just noticed a few referrers from http://c4.corp.google.com/xalerts and http://newsapps.corp.google.com/newsdb/dbupdate.mhtml to our seo blog

Do you have any "inside information" about these? Any suggestions? Are they related to Google News (our blog is indexed in Google News)?

Keyword Competition Metrics: Measure Keyword Competitiveness

Dan Thies writes a very interesting article about Keyword Competition Metrics where he analyses how you can define the level of competition for a search term. Dan looks primarily at three types of competition data:

  • How many sites/pages are competing?
  • How well linked are the top ranked sites?
  • How much are people paying for PPC traffic?

Keyword Competition

The number of results given by Google for the query is a bad estimation of competitivity. Dan suggests to search for intitle:search inanchor:search instead, because your competitors may use the keywords in the title and in the anchor texts.

Orion has also posted a good post on SEW forums about Keyword Competitiveness. He points out that keyword competitiveness means different things for different people:

  • Some have stated that search results is a measure of keyword competitiveness (KC).
  • Others argue whether or not the search volume from Overture or WordTracker is a fair indicator of keyword competitiveness.
  • Many claim that the search results from Google combined with the keyword volume from Overture provides a better estimate of the competitiveness of a term or phrase(s).
  • Even others use a composite metric from keyword tracking tools coming from dissimilar meta engines. This is equivalent to combining dissimilar analytics and business intelligence metrics from dissimilar media outlets.

Interesting subject, stay tuned as we'll talk about it on that blog in the future.

Related articles

February 23, 2005

Google Changed the Toolbar Checksum Algorithm... Again!

Google has just released a new beta version of its toolbar: v3.0.119.6.

The Toolbar checksum

As you may know, the Google Toolbar has a built in code (in a DLL) for computing the checksum associated to each URL viewed in the browser. This checksum depends only on the URL and is needed to retrieve the PageRank displayed in the toolbar.

In September 2004, we already reported that Google has changed this checksum algorithm. On the same day, it was cracked and the code of this algorithm was released all over the web.

The new algorithm

Our tests show that Google has just changed this algorithm. Once again! :-)

Let's see some examples:

Tested URL: http://www.prweaver.com/

  • With the last version (2.0.114), the checksum is 62294342280
  • With the new version (3), the checksum is 7163426257

Tested URL: http://www.prweaver.com/blog/

  • With the last version (2.0.114), the checksum is 6831794505
  • With the new version (3), the checksum is 791700217804

Comments

I have noticed that the new checksums begin with '7', whereas the checksum of toolbar v2 begins with '6'.

At the time I'm writing this post, I can't find yet any other blogger reporting this change. I'm sure there is already a new crack somewhere on the web...

Why do you think Google is changing its checksum algorithm?

Related articles

A JavaScript that Kills Google AutoLink Links

Chris and Gurtie at Search Guild have published a working script that webmasters can insert into their webpages that kills Google AutoLink links.

Google Toolbar AutoLink Feature Disabled

What you need to do:

  • Insert the script anywhere in your html
  • or link it using the <script> tag in the <head> of your pages
  • and it will rewrite, the rewritten urls. Killing the Autolink functionality.

Here is the code:

// AutoBlink
// Puts Google's Autolink on the Blink :)
// (c) 2005 Chris Ridings   http://www.searchguild.com
// Redistribute at will but leave this message intact

var linkcount;
function countlinks() {
  var numlinks;
  numlinks=0;
  for (i=0; i < document.links.length; i++) {
    numlinks++;
  }
  return numlinks;
}

function checklinks() {
  if (!(linkcount==countlinks())) {
    // Something changed the links!
    // Iterate for an id of _goog
    found=0;
    for (i=0; i < document.links.length; i++) {
      if (document.linksi.id.substring(0,5)=="_goog") {
        // If we find an id of _goog then remove the link!
        var tr = document.linksi.parentTextEdit.createTextRange();
        tr.moveToElementText(document.linksi);
        tr.execCommand("Unlink",false);
        tr.execCommand("Unselect",false);
      }
    }
  }
  setTimeout("checklinks()",500);
}

if (document.getElementById && document.createElement) {
  linkcount=countlinks();
  setTimeout("checklinks()",500);
}

Related articles

Yahoo! Image Database Increases to 1.5 Billion Images

Yahoo! has just indicated that they now index more than 1.5 billion images in their Images Search Engine.

Yahoo! Images Search

Yahoo! claims: No other search engine gives you a more complete picture.

Now over 1.5 billion images

Whatever you're looking for, odds are you'll find more of it with Yahoo! Image Search.

Photos of your favorite newsmakers

See the latest pictures hot off the presses from Yahoo! News and Yahoo! Movies.

Pictures, illustrations, and more

Clip art for a presentation, or pics of your next vacation destination... all just a search away.

Truly advanced search options

Search by coloration and size. Or search specific types of sites (.com, .gov, etc.).

Earlier this month, Google announced that their image database contained more than 1.1 billion images.

Via Gary Price

Read more: Inside Google,

Related articles

Picsearch to Power MSN Image Search

PicsearchPicsearch announced collaboration with MSN: Picsearch announced that it has entered into an agreement to supply the new MSN Search service with image search services. This means that MSN consumers may search for electronic images on the Internet using technology made available by Picsearch.

Nils Andersson, CEO of Picsearch, said:

I am very excited that Picsearch's technology will be used to find images on the Web for this worldwide service. MSN shares our desire to be at the forefront of the net search market. Picsearch will continue providing the highest quality image search service in the world. New features are always being developed.

Justin Osmer, product manager at MSN, said:

The new MSN Search service offers a large index to help consumers quickly and easily find the information that is of interest to them. MSN is proud to team up with Picsearch to offer a vast index of high-quality images that are relevant to our consumers' queries.

About Picsearch Picsearch creates leading image search solutions that power visual search for many of the Web's leading properties. The company syndicates its technology to search engines and portals to enable them to complete their own search package by acquiring powerful image search capabilities. By enhancing the service that they can offer to their users, Picsearch's syndication partners benefit from increased user-traffic and higher revenue. Since Picsearch's inception in 2000, its syndication partners have come to include top Internet properties MSN, Ask Jeeves Inc and Lycos Europe GmbH.

Via SE Roundtable

Related article

February 19, 2005

Latent Semantic Indexing (LSI)

Is Google using Latent Semantic Indexing? Read the last Axandra's newsletter to better understand how Google could be giving more weight to latent semantic indexing (LSI) in its latest ranking algorithm update:

  • What is latent semantic indexing?
  • Why is this important to your SEO activities?
  • Where can I find further information about LSI?

Latent semantic indexing helps search engines to find out what a web page is all about. It basically means to you that you shouldn't focus on a single keyword when optimizing your web pages and when getting links.

The web pages on your web site should be related and focus mainly on a special topic while using different words that describe the topic. Use variations of your keyword and synonyms. That makes it easier for search engines to determine the topic of your site.

Via Andy Beal

More info on SEO News Agregator

February 18, 2005

Google to Acquire 30 Acres of Industrial Land in Oregon (USA)

According to the Business Journal, Google is planning to pay $1.87 million for 30 acres of industrial land within the Port of The Dalles' Chenoweth Creek Industrial Subdivision. This move would bring up to 100 new jobs. Google could also purchase three other area sites.

Both parties have signed off on a sales agreement. But the Chronicle reported it's contingent on conditions in the agreement being met -- such as tax incentives and power supply.

Google representatives contacted by The Business Journal Thursday morning confirmed that the deal was in the works, but declined to provide more details about why The Dalles was chosen or what type of work would be done at the site.

Related article

February 17, 2005

Search Engine Marketing Survey in France, by ZDNet (CNET) and ImiTiki

Zdnet / ImiTiki : Search engine marketing survey On February 2005 Zdnet (Cnet) France and Imitiki organized a search engine marketing survey. This survey was targeted to Zdnet France, Abondance, Web Rank Info and Agent Web Ranking readers (mainly people that play any role in promoting their websites in search engines).

540 people have completed this brief survey.

Zdnet and ImiTiki have just posted the results of this survey. As this survey is in French I have decided to translate it in English

SEO results:

1) Is Search engine optimization important for you?

  • Yes: 94.7%
  • No: 5.3%

2) Is your site optimized for search engines?

  • Yes: 77.3%
  • No but I plan to do it: 16%
  • No because it is useless: 6.7%

3) When do you plan to optimize it?

  • Within the next 3 months: 72.6%
  • Within the next 6 months: 11.3%
  • Before the end of the year: 10.5%
  • Next year: 5.6%

4) Are you satisfied by your search engine ranking

  • Very satisfied: 12%
  • Satisfied: 33.5%
  • Moderately satified: 40.2%
  • Unsatisfied: 11.8%
  • Very unsatisfied: 2.6%

5) SEO is made internally or externally?

  • Internally: 81.3%
  • Externally: 18.7%

6) How much time do you spend on SEO?

  • 1 day per month: 49.1 %
  • 2 days or more per month: 42.1 %
  • 1 people full time per month: 7.2 %
  • 2 people or more full time per month: 1.6 %

7) What is your annual budget for SEO:

  • Time: 63.2%
  • Less than 500 euros:10.2 %
  • 500 to 1 000 euros: 9.0 %
  • 1 000 to 2 000 euros: 5.9 %
  • 2 000 to 5 000 euros: 4.1 %
  • 5 000 to 10 000 euros: 1.8 %
  • 10 000 to 20 000 euros: 2.8 %
  • 20 000 to 30 000 euros: 2.3 %
  • More than 30 000 euros: 0.8 %

8) How to you control your SEO effectiveness?

  • Control your SEO ranking on search engines: 54%
  • Analyze your search engines referers: 35%
  • Analyze business generated by search engines (ROI): 11.1%

9) Do you control your search engine rankings?

  • Yes with a software: 20.5%
  • Yes with an online tool: 25.3%
  • No but my SEO expert produces ranking reports: 15.3%
  • No: 38.9%

10) Do you use a tool to control your website traffic?

  • Yes: 72.6%
  • No: 27.4%

Sponsored links results:

11: Do you use sponsored link for your search?

  • Yes, in priority: 2.5%
  • Yes sometimes: 26,2%
  • Rarely: 41,9%
  • Never: 29,4%

12: Do you think the difference between search engine results and sponsored links is enough explicit?

  • Yes: 37,2%
  • No: 18%
  • It depends on the search engine: 44.9%

13. What do you think about sponsored links results relevance?

  • Very Good: 3%
  • Good: 42.1%
  • Moderately satified: 42.1%
  • Not good: 12.7%

14. Do you plan to buy sponsored links?

  • Yes: 23.7%
  • Not now but I plan to do it: 23.7%
  • No because I do not need it: 52.6%

15. Why do you use sponsored links?

  • To get more visitors to your site: 60.5%
  • It is one way to reach your goals (sales, traffic, contact): 55.8%
  • It is your main way to reach your goals (sales, traffic, contact): 13.2%
  • It is an alternative to other ads: 49.5%
  • Other: 3.7%

16. What PPC do you mainly use:

  • Google: 82.6%
  • Overture: 11.2%
  • Espotting: 4.9%
  • Mirago: 4.5%
  • Other:18.8%

17. What is your yearly PPC budget?

  • 0 euro: 28.4 %
  • Less than 500 euros: 25.3 %
  • 500 to 1 000 euros: 14.7 %
  • 1 000 to 2 000 euros: 8.9 %
  • 2 000 to 5 000 euros: 15,8 %
  • 5 000 to 10 000 euros: 6.8 %
  • 10 000 to 20 000 euros: 3.2 %
  • 20 000 to 30 000 euros: 2.6 %
  • More than 30 000 euros: 4.2 %

Even if 94.7% of French companies (small, medium and large) understand the importance of Search engine marketing, the amount they invest on SEO and Sponsored links are very low!

If you know similar surveys in the US, Europe or anywhere in the world do not hesitate to post it, it will be interesting to compare it.

Comments about this survey:

  • Emmanuel Parody (Director of Content and Production CNET Networks France) on his blog
  • Olivier Andrieu from abondance.com

About Imitiki: Imitiki is owned by Olivier Andrieu from Abondance and Agent Web Ranking. Imitiki organizes SEO seminars and events in France.

VNU Business Media and Google Sign Deal for Targeted Advertising

(Press Release)

VNU to Show Relevant Google AdWords Ads across Network of Business Publications

NEW YORK & MOUNTAIN VIEW, Calif. – February 15, 2005 – VNU, a leading global information and media company, and Google Inc. today announced the availability of Google AdWords advertisements on the websites of all of VNU U.S. and European business-to-business publications. The deal is VNU’s first major joint US-European web partnership, featuring U.S. brands such as Adweek, The Hollywood Reporter, Billboard, National Jeweler, Progressive Grocer, and Successful Meetings and leading European titles like Computing, Accountancy Age, Computable, IT Week. As part of the agreement, Google's targeted, text-based ads will appear on VNU’s global network of professional websites through the Google AdSense program.

"Google’s huge collection of advertisers offers the depth necessary to provide relevant ads that match the industry-specific content of VNU’s titles," said Mike Marchesano, President and CEO of Business Media U.S. and Ruud Bakker, President and CEO of Business Media Europe in a joint statement. They added, "It is a benefit to our business readers to receive additional information pertinent to what they are reading."

VNU’s business-to-business titles in the entertainment, media & marketing, technology and finance, retail, travel, performance, real estate and design, and food service and beverage industries now show Google’s targeted ads throughout their respective websites. The revenue from clicks on these ads is shared between VNU and Google.

"VNU’s quality business content provides another excellent distribution channel for our business-to-business advertisers," said Joan Braddi, vice president of Search Services. “Google continues to collaborate and innovate to bring business-to-business users, publishers and advertisers together.”

Related articles

New Google Toolbar (version 3)

Google has just released a new version of its toolbar: version 3.0.119.6. It is available in english but not in french at this moment.

Google Toolbar v3

Here are the 3 new features:

  • AutoLink : One click on this button turns street addresses into links to online maps (only addresses in the US), using Google Maps. AutoLink can also link package tracking numbers to delivery status, VIN numbers (US) to vehicle history, and publication ISBN numbers to Amazon.com listings.
  • WordTranslator : Just hover your mouse cursor over an English word and Toolbar's WordTranslator will tell you what it means in your own language. WordTranslator currently supports translation from English into Chinese (Traditional and Simplified), Japanese, Korean, French, Italian, German and Spanish.
  • SpellCheck : Google Toolbar's new SpellCheck button finds any spelling mistakes whenever you type into a web form, including web-based email, discussion forums, and even intranet web applications. The AutoFix option even corrects all of your text with a single click.

The toolbar's design has been slightly enhanced.

BUT... There is still something that Google still hasn't done: a Firefox version! I hope that the recent Yahoo! toolbar for Firefox will make Google develop a Google toolbar for Firefox.

Large blog coverage:

French discussion: Google toolbar version 3.

Related articles

February 13, 2005

Is Yahoo! Building a Weblog Search?

Greg Linden reports that Steve Rubel and Nathan Weinberg speculate that Yahoo is building a weblog search similar to Technorati and Feedster after seeing evidence of a new Yahoo RSS crawler.

This new crawler is called Yahoo-NewsCrawler Test.

In my opinion, Yahoo! is the search engine which is the most interested by RSS technologies, followed by MSN and Google. Google seems to be late on this point - unless it is also building its own blog search engine or preparing to buy a leading blog-related company?

Related article

February 12, 2005

Ranking Algorithms Overview

Check out Xan Porter's very good overview of ranking algorithms:

  • Bradford's law (1934)
  • ZIPF's law (1949)
  • Heaps' law (1978)
  • PageRank ( Brin, Page, 1998)
  • HITS (Kleinberg, 1998)

Related article

February 11, 2005

Improving PageRank: The Papers

Since its inception PageRank has suffered from many theoretical fallacies and problems.

Rather than beating a dead horse, Orion enumerates some of these, followed by research papers that attempt to fix these. This approach may benefit those interested in researching the corresponding subjects.

in SEW forums

Related articles

Major Yahoo Update Reported

The folks over at WebmasterWorld are reporting major Yahoo! changes over the past few days. I have seen some major changes with some keywords but not many.

Source: Search Engine Roundtable.

Related articles

Google to compare Whois Records?

Eileen Rodriguez, a Google spokeswoman, hardly quelled the speculation by explaining that the whole thing was really a learning opportunity for the company. Google "has become a domain name registrar to learn more about the Internet's domain name system," she said recently in an e-mail message. "While we have no plans to register domains at this time, we believe this information can help us increase the quality of our search results.

Source: SearchGuild

Google to Host Some Wikimedia Projects?

According to Wikimedia, Google has made a proposal to host some of the content of the Wikimedia projects.

The terms of the offer are currently being discussed by the board. The developer committee has been informed of some of the details via email. A private IRC meeting with Google is planned for March, 2005.

Please note that this agreement does not mean there is any requirement for us to include advertising on the site.

More details will be put here when the offer is allowed to be made public.

Wikimedia cluster near Paris About Wikimedia Hosting

At present all DB's, apaches and most Squids are hosted at the Florida data center used by Bomis.com (http://www.bomis.com) and they are donating rack space and half of the bandwidth costs. From the start of the project until September(?) 2004 they paid for all bandwidth.

Lost Oasis (http://www.lost-oasis.fr/) in France is providing hosting and bandwidth for the European Squid cache service using chloe, bleuenn and ennael. The machines are installed in the Lost Oasis data center in Aubervilliers near Paris and serve France, the UK and Benelux.

See also Wikimedia Hosting Partners

Via Greg Linden and Slashdot

February 10, 2005

Yahoo Releases Firefox Toolbar

Yahoo! has added a Firefox version of its toolbar:

  • Search the Web from anywhere online
  • Easily discover and add RSS feeds to My Yahoo!
  • Customize and access your Toolbar from any PC
  • Anti-Spy for Firefox coming soon

Yahoo! Firefox Toolbar

They welcome feedback on their forum.

Duke Fan (Yahoo! Toolbar Product Manager) writes in Yahoo! Search Blog:

If you've been following Asa's blog, you probably already know that Firefox is well on its way to 25 million downloads worldwide. Well Yahoo! has certainly noticed and believe me, Firefox is very popular here at Yahoo! too.

However, a lot of us also rely on the convenience of Yahoo! Toolbar, and now we can make the switch to Firefox too. For the last month, we've been working with a team of Yahoos from around the company who have provided some Mozilla expertise to build the beta version of the Yahoo! Toolbar for Mozilla Firefox.

Gary Price has a short post on SEW blog.

Rich Ord posted a short review of this new Yahoo! Firefox toolbar.

Related articles

The end of Yahoo Directory?

Yahoo directoryFew hours ago, Agent Web Ranking Search Engine Research Center received an alert about Yahoo IT. Yahoo IT has removed from its results the Directory search option.

As you can see, this option is still available on:

But not anymore on Yahoo IT

At this stage we do not know if it is a bug or a test from Yahoo IT or even if this search option will also be removed from the other Yahoo. If you do have any informations on this, do not hesitate to post here.

Article Update:

  • Few hours after we published this article, our Search Engine Research Center noticed that Yahoo IT is back to normal. Jeremy Zawodny or another YahooGuy may have read this article ;=)
  • Sébastien Billard will not be surprized if Yahoo removes the directory search for Yahoo FR as Yahoo stopped, few weeks ago, the Yahoo Express submission fee and as Yahoo has nearly stopped to update Yahoo directory for France since.

Related articles

February 9, 2005

About.com is for sale!

About is for saleAccording the New York times, About.com is for sale. 5 players are among the buyers: Google, Yahoo, Ask Jeeves, AOl and The New York times.

About About.com:

  • 1 790 000 pages of about.com are indexed by Google and 1 100 000 pages by Yahoo

According to Nielsen NetRatings, About.com is a top 15 Web property used by one out of every five people on the Internet. It holds a valued role in the lives of more than 20 million opinion leaders as a preferred source of original consumer information and advice. The success of About.com centers around our unique Guide System that features 23 content channels and promotes original content from more than 475 topical advisors or "Guides." The Guides are the heart and soul of the About.com experience, sharing their passions across 50,000+ topics and offering actionable information and advice that is always useful, practical and personally relevant. Our robust library almost one million pieces of original content represents one of the largest of its kind on the Web today.

As Philipp Lenssen from Google Blogoscoped said

I wonder what Google could do with About.com if they acquire it. With some noteworthy exceptions (the Deja News Usenet archive, or the social software Orkut) Google has been focussing on being responsible for tools, not content.

Related About.com tool :

Related About.com articles :

February 8, 2005

Ask Jeeves Plans for Bloglines

According to Jim Lanzone ("SVP, Search Properties and Bloglines Addict"), Ask Jeeves' primary focus will be on building the Bloglines service to fulfill his vision for it, adding resources to their toolbox to get there faster and better.

Ask Jeeves Plans for Bloglines

There will be no short-term changes to Bloglines that weren't already on their roadmap. Over the long-term, Mark Fletcher will now, as general manager of Bloglines for AJ, Inc., be responsible for that roadmap in the future.

We will take our time determining the optimal business model for the service. We will continue to put the user experience first. As part of a bigger company there will be more options for Bloglines - from indirect monetization (through increased usage of our other brands) to direct if there is a model that makes sense for everyone.

In terms of integration with Ask Jeeves, one of their first priorities will be to pair the Bloglines team with their Teoma search technology team to build world-class blog search. Ask Jeeves will also help distribute Bloglines to a broader audience, from MyJeeves to the portal properties they own that collectively make Ask Jeeves the 7th ranked property on the Web.

Related articles

Google Maps Goes Live

The new Google Maps beta with directions is live on Google Labs.

Google Maps allows you to view maps, get driving directions, and search for local businesses and services.

Google Maps

I'm not sure if it works very well with Firefox...

Related articles

Two New Updates to Google Image Search

Google announced two new updates to Google Image Search that further help users find the information they need.

First, Google Image Search now includes more than 1.1 billion images from around the world (previously: 800 millions). With a comprehensive index of images, users can quickly and easily find relevant images of both popular and obscure queries.

Google Images Search for Sunsets

In addition, Google released a new feature that displays images from Google Image Search above Google web search results when they're relevant to users' search queries. When users search for queries such as sunsets, mountains, torre eiffel, or inverno on the Google homepage, they may see relevant thumbnail images at the top of their search results marked "Image Results." When users click on the thumbnail images, they will be directed to the website that contains the original image. Users may also click on the "Image Results" link to see the complete Google Image Search results page for that query.

This new feature may only work for users in the USA (it doesn't work for now in France).

Related article

February 5, 2005

Russell Beattie Joins Yahoo!

Jeremy Zawodny writes about Russell Beattie who's going to become a full-time Yahoo soon.

Russel says his blog will remain, "as much as he can make it, an independent entity, but he'll obviously have to post more disclaimers from now on".

I noticed 2 things on Russel's blog:

  • he has included Google AdSense ads...
  • on the bottom of each post, this image gives access to the new Yahoo contextual search tool integrated in the web page

I already added its blog to the list of Yahoo! Employee Blogs ;-)

Related article

Ask Jeeves Buys Bloglines

Ask JeevesMary Hodder has the scoop: Ask Jeeves Buys Bloglines, integrating Bloglines into their search system.

Their blog already includes links to Top Blogs and Most Popular Blog Links pointing to Bloglines.

Mark Fletcher, the CEO of Bloglines, will thus be employed by Ask Jeeves.

Bloglines

Via Steve Rubel (Micro Persuasion)

Related articles

February 4, 2005

Google Backlinks Update (Not Really a Google Dance)

Google Backlinks UpdateGoogle is updating the backlinks reported by the link:URL command. This is not really a Google Dance because the PageRank is not changing (the last PageRank update was on January 1st, check out the Google Dance History).

If you want to analyze your backlinks right now, try our backlinks checker on all data centers tool.

This kind of update has no effect on rankings.

Related articles

February 3, 2005

New Yahoo Contextual Search Tool: Y!Q

Yahoo!Yahoo is launching Y!Q, a new tool that lets you submit all or part of a web page that you're viewing as a search query, rather than the traditional method of typing words into a search box. The tool, called Y!Q, analyzes the content you've submitted and extracts the most relevant terms from the page, and presents results accordingly.

Source: SEW Blog

More info from Yahoo!:

Y!Q is an entirely new way to search. Unlike traditional searches where you begin a search from an empty search box and then shift through information that may or may not relate to what you need, Y!Q lets you search from any web page you're reading and offers a unique way to tell the search engine what kind of information you're interested in.

What's unique about Y!Q is how you tell it what you need. Y!Q lets you specify the type of information you're interested in so the results you get are directly related to the information you select. We call this "context-based" searching and it's how Y!Q "automagically" knows exactly what you're looking for.

Related articles

The Official Ask Jeeves Blog

Ask Jeeves BlogErik Collier, Data Engineering Manager at Ask Jeeves, announces they launched their blog, following Google, Yahoo! and MSN.

For now there's not too much interesting news, except some photos of Ask Jeeves new offices:

Ask Jeeves HQ

Related articles

A Few Random Shots From Around Google Office

Paul Watson updated his blog with some pictures of the Google SkiJam 2005 and also a few random shots from around the office.

Very impressive :-)

Google Skikam 2005

Google Offices

Find other Google Employee Blogs (post updated today)

Related articles

February 2, 2005

MSN Newsbot Updated

MSN has updated its news search engine called MSN Newsbot.

MSN Newsbot

MSN Newsbot now groups similar stories together with a single summary and allows the reader to select the site where they want to read the full version.

They also give the list of the publishers indexed in MSN Newsbot (about 6900 publishers are listed there, but they mention only 4800 sources in their description).

In addition to the new UI features, the Newsbot team has been working hard on ways to get the important stories on the page faster and adding three new markets: Australia and both Canada (English & French).

Source: Todd Colby (Program Manager) - MSN Search blog

Related article

Google Referral Program

Google Referral ProgramApply to become a member of the Google Referral Program and you will earn $20 for each customer who signs up for AdWords or AdSense through your site.

The Google referral program (beta) is for businesses whose customers and visitors include small to medium-sized businesses, and who want to help those companies become more successful by running Google AdWords, or serving ads with Google AdSense. The program works by giving approved sites unique links to Google, then compensating the referring site for passing on a new AdWords advertiser or AdSense publisher.

From Google:

What You Should Know About the Google Referral Program

How the Google referral program works:

  1. Complete the online application form.
  2. Agree to the terms and conditions.
  3. Submit the form to Google for approval.
  4. Google reviews your application. Upon approval, Google sends you a welcome email with your setup information.
  5. Google emails you the appropriate logos, links and HTML code.
  6. Place HTML code, links, and logos on your site. The HTML code lets Google track your referrals.
  7. Review your progress and revenue in the program's monthly email reports.

How you get paid:

  1. One of your visitors clicks on the graphic or link and is taken to a Google sign-up page.
  2. That person signs up for an AdWords account or applies to become an AdSense publisher.
  3. Advertisers qualify as completed referrals after they spend $20 with AdWords. Publishers qualify after they earn $75 in AdSense revenue.
  4. Every month, Google calculates the number of completed referrals you have directed to Google.
  5. Once you accrue $100 (five completed referrals) or more, you will receive a check. Google only issues checks once a month (for details, see the FAQ).

Google AdWords 2004 in Review

David Krane writes about "the intersection between advertising and engineering from inside the walls of the Googleplex".

Google AdWords 2004

These slides are intented to let you "learn more about the recent AdWords improvements and meet some of the Google engineers who delivered them". They give tips and tricks about AdWords campaign optimization.

Bismarck Lepe (AdWords Product Marketing Manager) wrote a note on Google blog.

GOOG today announced financial results for the quarter ended December 31, 2004

(Press Release)

GOOGGoogle Announces Record Revenues for Fourth Quarter and Fiscal Year 2004

February 01, 2005 4:02:00 PM ET

Google Inc. GOOG today announced financial results for the quarter ended December 31, 2004.

  • Google reported record revenues of $1.032 billion for the quarter ended December 31, 2004, up 101% year over year. Google reports its revenues, consistent with GAAP, on a gross basis without deducting traffic acquisition costs ("TAC"), or the portion of revenues shared with our partners.
  • Income from operations, on a GAAP basis, was $303 million, or 29.4% of revenues for the quarter ended December 31, 2004 compared to $86 million or 16.9% of revenues for the prior year's quarter.
  • Income from operations includes a $60 million non-cash, stock-based compensation charge compared to a $85 million non-cash, stock-based compensation charge in the prior year's quarter.
  • Net income on a GAAP basis for the quarter ended December 31, 2004 was computed based on the following income statement or condensed income statement line items. Net income is derived from the above mentioned revenues of $1.032 billion, traffic acquisition costs of $378 million, as well as other costs and expenses before stock-based compensation of $291 million, stock-based compensation of $60 million, other income of $7 million and a provision for income taxes of $106 million.
  • Some Wall Street analysts use non-GAAP measures to analyze our operating results. For instance, they may subtract traffic acquisition costs of $378 million from revenues of $1.032 billion to arrive at a net revenues amount. Also, certain analysts may arrive at net income before stock-based compensation by subtracting traffic acquisition costs of $378 million, other costs and expenses before stock-based compensation of $291 million (less other income of $7 million) and a provision for income taxes of $106 million from revenues of $1.032 billion.
  • Net income on a GAAP basis in the fourth quarter of 2004 was $204 million or $0.71 per share on a diluted basis based on 285.9 million weighted average shares outstanding.
  • Net cash provided by operating activities for the twelve months ended December 31, 2004 totaled $977 million as compared to $395 million last year, an increase of 147%.
  • Adjusted EBITDA, another measure of liquidity, increased by $236 million or 125% to $425 million (or 41 % of revenues) in the fourth quarter of 2004 from $189 million in same quarter of 2003 (or 37% of revenues) and from $321 million (or 40 % of revenues) in the third quarter of 2004.

"Google had an exceptional quarter. Revenues and profits increased significantly, our execution was solid across the company and most importantly, our relationship with our users, partners and advertisers became even stronger," said Eric Schmidt, Google chief executive officer. "All of this happened while we continued to innovate, expand around the world and make strategic, long-term investments."

Q4 Financial Highlights

Revenues - Revenues in the quarter totaled a record $1.032 billion, representing a 28% increase over the third quarter of 2004 and a 101% year-over-year increase. This revenues growth reflects strong traffic and monetization growth in the quarter as well as advertisers' growing recognition of the Internet as an effective advertising medium.

Google-Sites Revenues - Google-owned sites generated $530 million or 51% of total revenues. This represents an increase of 118% over the fourth quarter of 2003.

The Google Network Revenues generated on Google's partner sites, through AdSense programs, contributed $490 million, or 48% of total revenues, a 92% increase over the Network revenues generated in the same quarter last year.

TAC - Traffic Acquisition Costs, the portion of revenues shared with Google's partners, increased to $378 million or 77% of Google Network revenues. This compares to total payments to partners of $216 million in the fourth quarter of 2003, or 85% of Google Network revenues.

Income from Operations - Income from operations in the quarter, on a GAAP basis, totaled $303 million or 29.4% of revenues, and included a non-cash charge of $60 million for stock-based compensation. This compares to operating income of $86 million or 16.9% of revenues in the same period of 2003, when the stock-based compensation charge was $85 million. This improvement in operating margins was primarily due to decreases in stock-based compensation expense and traffic acquisition cost as a percentage of revenues.

Income Taxes - Google recorded a provision for income taxes of $106 million in the fourth quarter, an effective tax rate of 34% as compared to a $62 million provision for income taxes and a 70 % effective tax rate in the fourth quarter of 2003. The provision for income taxes in the fourth quarter was reduced by $66 million related to certain items, $42 million due to ISO disqualifying dispositions and $24 million related to certain stock-based compensation charges recognized prior to the IPO. The company expects its effective tax rate before these items to generally trend lower over the long term to a rate below 35%. However, the company may experience volatility in its quarterly effective tax rates as a result of certain stock option activity.

Net Income - Net income on a GAAP basis increased to $204 million or 19.8% of revenues in the fourth quarter of 2004 as compared to $27 million or 5.3% of revenues in the fourth quarter of 2003. Earnings on a diluted per share basis were $0.71 in the fourth quarter of 2004 as compared to $0.10 in the fourth quarter of 2003.

Fiscal Year 2004 Financial Highlights

Revenues - Google reported revenues for calendar year 2004 of $3.189 billion, a 118% increase over the $1.466 billion reported for 2003. Google saw growth throughout the year both in our domestic business and internationally, both on Google owned sites and on the Google Network.

Specifically, revenues from Google owned sites increased 101% on a year over year basis, from $792 million to $1.6 billion. The company attributes the rapid growth to increased visits to its sites and to its accumulated knowledge of how to more effectively and efficiently monetize that traffic. Revenues from the Google Network grew 147% in the year, from $629 million in 2003 to $1.6 billion in 2004. This growth reflects growth in the number of partners in the network in both the AdSense for Search and the AdSense for Content programs, as well as improved monetization of those programs.

Income from Operations - On a GAAP basis (including the settlement charge) our operating income in 2004 rose 87% on a year-over-year basis to $640 million, representing a full year operating margin of 20.1%. Excluding the effect of a third-quarter, 2004 non-cash, non-recurring charge associated with a legal settlement, our operating income for the full year 2004 increased 146% to $841 million, up from $342 million the prior year. Again, excluding the aforementioned charge, our operating margin for the full year rose to 26.4% from 23.4% the previous year. Operating income as reported in both 2004 and 2003 was reduced by significant non-cash stock-based compensation charges of $279 million and $229 million respectively.

Net Income - Net income for the year 2004 rose to $399 million from $106 million in 2003, an increase of 278%. Adjusting for the impact of the third quarter 2004 settlement charge and for certain tax benefits, net income totaled $406 million in 2004. On a GAAP basis, earnings per share increased to $1.46 this year from $0.41 in 2003.

Cash Flow - Net cash provided by operating activities increased 147% to $977 million for the twelve months ended December 31, 2004 from $395 million in 2003. Free cash flow is an alternative measure of liquidity to GAAP net cash provided by operating activities and is calculated as operating cash flows less capital expenditures. Capital expenditures were $319 million in the twelve months ended December 31, 2004 as compared to $177 million in the twelve months ended 2003. Free cash flow for the twelve months ended December 31, 2004 totaled $658 million as compared to $219 million for the same period in 2003, an increase of 200%.

Adjusted EBITDA - Adjusted EBITDA is defined as EBITDA before the non-cash stock-based compensation charge, the non-cash and non-recurring settlement charge and in-process R&D. It is another alternative measure of liquidity to GAAP net cash provided by operating activities. Adjusted EBITDA increased to approximately $1.280 billion in 2004, or 40% of revenues, from $638 million, or 44% of revenues, in 2003. For the fourth quarter of 2004, adjusted EBITDA increased to $425 million from $321 million in the third quarter. The reconciliation of adjusted EBITDA to the GAAP measure of liquidity, net cash provided by operating activities, is set forth at the back of this release.

Cash - As of December 31, 2004, Google had a cash, cash equivalents and short-term investments balance of $2.132 billion.

On a worldwide basis, Google employed 3,021 full time employees as of December 31, 2004, up from 2,668 as of September 30, 2004.

Webcast and conference call information

A live audio webcast of Google's fourth-quarter earnings release call will be available at http://investor.google.com/news.html. The call begins today at 1:30 p.m. (PDT)/ 4:30 (EDT). This press release, the financial tables as well as other supplemental information including the reconciliations of certain non-GAAP measures to their nearest comparable GAAP measures, are also available at that site. A replay of the call will be available beginning at 7:30 PM EDT through midnight Tuesday, February 15, by calling (888) 203-1112 in the United States or (719) 457-0820 for calls from outside the United States. The required confirmation code for the replay is 0676870.

Forward looking statements

This press release contains forward-looking statements that involve risks and uncertainties, including statements relating to the Google's market opportunity and future business prospects. Actual results may differ materially from the results predicted and reported results should not be considered as an indication of future performance. Factors that could cause actual results to differ from the results predicted are included in Google's quarterly reports on Form 10-Q and from time to time in other reports filed by Google with the Securities and Exchange Commission.

About non-GAAP financial measures.

To supplement Google's consolidated financial statements presented in accordance with GAAP, Google uses non-GAAP measures of certain financial performance and liquidity. These non-GAAP measures are comprised of income from operations, net income and net income per share before material non-recurring and other items, as well as free cash flows and adjusted EBITDA. Google's management believes that income from operations before material non-recurring and other items and net income before material non-recurring and other items provide meaningful supplemental information regarding the company's core operating results because they exclude amounts that are not necessarily related to those core results and are of a substantially non-recurring nature. Google's management believes that free cash flows and adjusted EBITDA provide meaningful supplemental information regarding liquidity. Google believes that both management and investors benefit from referring to these non-GAAP financial measures in assessing the performance of Google's ongoing operations and liquidity and when planning and forecasting future periods. These non-GAAP financial measures also facilitate management's internal comparisons to Google's historical operating results and liquidity.

Google computes its non-GAAP financial measures using the same consistent method from quarter to quarter and year to year. The accompanying tables have more details on the GAAP financial measures that are most directly comparable to non-GAAP financial measures and the related reconciliations between these financial measures.

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