Rustybrick posted a new article on web links called "Web Links from the Search Engine's Perspective" that you can read here (free).

According to its author, "By the end of this short article you should be able to understand:"

  • What Web links are
  • The difference between incoming links and outgoing links
  • The different terminology used in the SEO community to describe some links
  • How search engines view links
  • and what links represent to the search engines (natural vs. unnatural linking).