Google Print links are displayed on normal Google searches whenever a book contains content that matches the search terms.

When searchers click on the book title of a Google Print result, they will be taken to a page with information about the book and a "Buy this Book" link, which takes them to a bookstore selling the book online.

Learn more from Google:

Today, Google announced it has opened its Google Print program to book publishers of all sizes that want their books included in the Google search index. This announcement is an important step in the company’s ongoing efforts to make offline information such as books and other printed materials searchable online.

By participating in the Google Print program and making the full-text of their books searchable via Google, publishers and authors can attract new readers and increase book sales. Publishers can sign-up online and send their books to Google where they will be scanned and added to the Google search index, at no cost.

To demonstrate how consumers will discover book content, Google will begin testing a preliminary integration of a limited number of books into Google.com search results. Starting this week, users searching Google for book related information will see links at the top of their search results page when there are books that match their query. Clicking on a title will bring up a Google Print page that will display more information about the book and enable the user to browse select pages. Google Print pages feature “Buy this Book” links directing users to third party booksellers where they can make purchases. Google will also show relevant AdWords advertisements targeted to the content of each page, and will pay publishers for clicks on these ads.

The program’s web interface enables publishers to manage their Google Print account, track their ad earnings, and view their account performance. Today, Google Print accepts English language content only; it will expand to include non-English languages in the coming months. There is no cost to participate. More information about the program is available at http://print.google.com.

We invite you to explore the Google Print program for yourself.

Google has released another new service in beta version: Google SMS.

Google SMS (Short Message Service) enables you to easily get precise answers to specialized queries from your mobile phone or device. Send your query as a text message and get phone book listings, dictionary definitions, product prices (via Froogle) and more. Just text. No links. No web pages. Simply the answers you're looking to find.

This service is really simple to use:

1. Enter your query as a text message. See some sample queries.
2. Send the message to the US shortcode 46645 (GOOGL on most phones).
3. Receive a text message (or messages) with your results, usually within a minute. Results may be labeled as "1of3", "2of3", etc.
4. To get Google SMS help info sent directly to your phone, send the word 'help' as a text message to 46645.

Google doesn't charge for the Google SMS service, but wireless provider fees for text messaging apply.

Google SMS currently only works with U.S. wireless services, including AT&T Wireless, Cingular, Nextel, T-Mobile, Verizon, and Sprint PCS.

Benjamin Ling (Product Manager, Google SMS) writes in the official Google blog:

SMS stands for Short Message Service, and Europe and Asia have thoroughly embraced this text messaging technology. Using your phone to send and receive text messages is a newer phenomenon in the U.S. Now we're getting into the fray with Google SMS. It's a way to access Google for precise information from your mobile phone or handheld device (like a BlackBerry).

Google SMS is a handy way to, say, get a listing for a nearby restaurant, find the definition of a word, or look up the price of a product, an area code or Zip code. You can even use Google SMS to calculate a tip. If your phone is enabled for text messages, just send your query to this 5-digit US shortcode: 46645. (It corresponds to GOOGL on most phones.) Your query results are sent as text messages, not links. Learn more about using Google SMS on our help page or by sending a text message with the word 'help' to 46645.

Blog coverage:

• Google
• SE Roundtable
• Google Blogoscoped
• SearchEngineLowDown
• John Battelle
• SearchEngineWatch
• Aaron Wall

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